MALIBU’S
ASTROLOGY
MIXOLOGY

Client: Malibu Global
Agency: W+K London
Creative Director: David Dao
Creatives: Winona Wee & André Mezzomo
Photographer: Laura Macias

When W+K LDN took the reigns of Malibu's global social account, we were tasked to create an evergreen campaign that could work over a full year.

Thus #AstrologyMixology was born — where we created 12 zodiac inspired cocktails, created for the 12 star signs. In partnership with photographer Laura Macias, each star sign was carefully art directed to include elements which related to their respective element (water, fire, air, earth), as well as the birth stone of each sign.

Dropped at the start of each horoscope season for consistent engagement while offering fans the chance to be rewarded for their participation.