Hi, I’m Winona.
I’m a born-and-bred Singaporean creative currently based in the UK with Wieden+Kennedy London.
I was listed as one of Singapore's most awarded creatives two consecutive years in a row in 2020 and 2021. My work has been awarded over 30 times at festivals like the One Show, Clios, LIA, D&AD and Cannes Lions — even bagging Singapore’s 1st Glass Lion. In 2022, I moved halfway across the world to London with Wieden+Kennedy, where I’m currently partnered with André Mezzomo, bringing culture-first ideas to life ⚡️ More recently, I was selected to represent the UK & Singapore for Cannes Lions See It Be It 2024: a programme focused on elevating female creative leaders & championing equal gender representation across the global industry.
I'm passionate about connecting people to causes they believe in and am currently leading W+K London's LGBTQIA+ affinity group, The Ginger Beers. I am also the creator of Sex Ed Gay — Singapore's 1st inclusive sex education platform for LGBTQIA+ youths. On top of that, I also founded the South East Asian Creative Club — a social initiative to connect creatives of SEA descent based in the UK together.
2024 Cannes Lions See It Be It representative for Singapore & The UK
#4 Singapore’s Most Awarded Creatives 2021 Singapore
2021 Copywriter of The Year, Singapore (Bronze)
#3 The One Club Creative Rankings 2021 Singapore (Writers)
#31 The One Club Creating Rankings 2021 Asia Pacific (Writers)
#22 Singapore’s Most Awarded Creatives 2020
Top 10 APAC Young Spikes 2018
︎︎︎Back to the work
︎︎︎Stalk me on Linkedin
︎ winonawee@gmail.com
Awards
Cannes Lions See It, Be It — Representing Singapore & The UK
Cannes Lions Festival — 2 Silvers, 2 Bronze, 6 Shortlists
D&AD — 1 Wood Pencil, 2 Shortlists
Clio Entertainment — 3 Silvers
Clio Awards — 4 Bronze
London International Awards — 3 Silvers, 5 Bronze, 1 Shortlist
The One Show — 1 Silver, 2 Bronze, 4 Shortlists
The One Show Asia — 4 Features For Best In Asia
The One Screen — 1 x Gold
Webbys — 1 x Honoree (AI Category), 1 x Shortlist
Spikes Asia — 3 x Gold
Ad Stars Asia — 1 x Gold, 5 x Silver, 6 x Bronze, 2 x Crystal
Festival of Media Asia Pacific — 1 x Bronze
Marketing Loyalty & Engagement Awards — 2 x Gold
Effectiveness Awards (Effies) Asia Pacific — 1 x Gold, 1 x Silver, 1 x Shortlist
Effectiveness Awards (Effies) Singapore — 3 x Silver, 1 x Bronze
The Gong Show Singapore — Copywriter of The Year (Bronze), 1 x Shortlist
Young Spikes — Top 10 Finalist Asia Pacific
Markies — 1 x Bronze
Singapore Media Awards — 1 x Gold
PR Awards — 1 x Silver
Judging / Book Crits
Creative Circle Awards UK — Gaming Category
Young Shits Advertising Awards — Brief Setter, Shit Stirrer
D&AD New Blood — Portfolio Review
DMA Awards UK — Inclusive Category
Mentoring / Speaking
Glints Indonesia — Copywriting Workshop
Outvertising UK — Mentor to LGBTQIA+ creatives
BBH Barn Mentorship — Mentor
W+K Kennedys — Mentor & Ideation Workshop
Experience
Wieden+Kennedy London / Senior Creative
Aug 2022 to Present
Accounts: Malibu, Heinz, Ford, Nike, Amazon Prime
Represented the UK & Singapore in Cannes Lion See It Be It 2024.
Created a #FordPassengerPrincess merch line. Worked with the British Deaf Association for #FordBSLCovers. Coded a search engine that tells you if any public figure is a nepobb. Also leading W+K’s LGBTQIA+ affinity group, Ginger Beers (cockney slang for Queer).
BBH Asia Pacific (Singapore) / Copywriter
April 2021 to Jul 2022
Accounts: Riot Games (Global & Regional)
Creating cool experiences for League of Legends, Wild Rift & VALORANT. 🎯😈 I created a 40-minute #HotPotShowdown Taiwanese variety show to reunite gamers, championed local stores by immortalising their Lunar New Year delicacies from the real world in the game world with #TeemoTreasureTrek, empowered Southeast Asian gamers with their own League of Legends theme song through an interactive #SymphonyOfLight concert, and made a shooting game's birthday a literal blast with #ValorantBirthdayRush.
Ogilvy Singapore / Copywriter
Jan 2017 to April 2021
Accounts: Vaseline APAC, Facebook Business Global, Japan Airlines, HSBC, Changi Airport Group, MCCY, Hilton APAC, KFC SG, Huawei, Martell, Electrolux APAC, Chelsea F.C. APAC, Pond’s APAC
- One of 9 Young Turks, the junior management board in Ogilvy Singapore.
- Spearheaded the launch of @ogilvysg on Instagram and manages it.
- One of 13 selected in the agency to complete Ogilvy Masterclass Training Programme 2018, an exclusive global initiative to groom young talents.
The Idea Lab / Junior Copywriter
Nov 2015 to Jan 2017
Accounts handled: Facebook, DBS/POSB, Health Promotion Board, Burger King, Resorts World Sentosa, Swissbake, Garuda Indonesia, Renesas, Marina Bay Link Mall
DesignTAXI / Editorial Writer
Jul 2015 to Oct 2015
Wrote about creative professions, games and advertising. After 3 months, I realised I'd rather be creating work than writing about them.