Hi, I’m Winona.

I’m a copywriter currently based in Singapore.

I have 6 years of experience on local/regional/global accounts, with a strong interest in ancient history & humanising digital spaces.

I was listed as one of Singapore's most awarded creatives in 2020 by Campaign Brief Asia and my work has been awarded at festivals like the One Show, Clios, D&AD and Cannes Lions — but the highlight of my career has to be when I managed to connect victims of marital rape to counsellors in their state.

#3 The One Club Creative Rankings 2021 Singapore (Writers)
#31 The One Club Creating Rankings 2021 APAC (Writers)
#22 Singapore’s hottest creatives 2020
Top 10 APAC Young Spikes 2018

︎︎︎Back to the work
︎ winonawee@gmail.com



Awards
Starting with the most recent, of course.
Cannes Lions 2020/2021 (Glass Lion)—Please Arrest Me
Cannes Lions 2020/2021 (Silver: Film)—Please Arrest Me
Cannes Lions 2020/2021 (Silver: Brand Experience & Activation)—Please Arrest Me
Cannes Lions 2020/2021 (Bronze: Social & Influencer)—Please Arrest Me
Cannes Lions 2020/2021 (Shortlist: Film)—Please Arrest Me
Cannes Lions 2020/2021 (Shortlist: PR)—Please Arrest Me
Cannes Lions 2020/2021 (Shortlist: Brand Experience & Activation)—Please Arrest Me
Cannes Lions 2020/2021 (Shortlist: Brand Experience & Activation)—Food Influencers Tasting Dog Food
Cannes Lions 2020/2021 (Shortlist: Brand Experience & Activation)—Food Influencers Tasting Dog Food
Cannes Lions 2020/2021 (Shortlist: Media)—Homeless ASMR
One Show 2021
(Bronze: Social Media)—Food Influencers Tasting Dog Food

Effies SG 2021 (Gold: David vs Goliath)—Food Influencers Tasting Dog Food
Effies SG 2021 (Silver: Pet Care)—Food Influencers Tasting Dog Food
Effies SG 2021 (Bronze: Branded Content)—Food Influencers Tasting Dog Food
Clio Awards 2021 (Bronze: Social Media)—Please Arrest Me
Clio Awards 2021 (Bronze: Direct)—Please Arrest Me
Clio Awards 2021 (Bronze: Branded Entertainment/Content)—Please Arrest Me
Clio Awards 2021 (Bronze: PR)—Please Arrest Me
Spikes Asia 2021
(Gold: Digital)—Please Arrest Me

Spikes Asia 2021 (Gold: Entertainment)—Please Arrest Me
Spikes Asia 2021 (Gold: Brand experience & activation)—Please Arrest Me
D&AD 2020 (Wood Pencil: Entertainment)—Please Arrest Me
One Show 2020 (Silver: Social Media)—Please Arrest Me
One Show 2020 (Bronze: Film)—Please Arrest Me
One Show 2020 (Merit: Branded Entertainment)—Please Arrest Me
One Show 2020 (Merit: Interactive & Online)—Please Arrest Me
One Show 2020 (Merit: PR)—Please Arrest Me
One Show 2020 (Merit: Social Media)—Please Arrest Me
One Show Asia 2020
(Craft: Sound design)—Homeless ASMR; The relaxing round of rain
One Show Asia 2020
(Craft: Sound design)—Homeless ASMR; The crunching sound of a plastic bag
One Show Asia 2020
(Cross-platform: integrated campaign)—Homeless ASMR
One Show Asia 2020 (Public service & CSR: non-profit) —Please Arrest Me
One Screen 2020
(Gold: Best Documentary)
—Please Arrest Me
Adstars 2020 (Gold: Social & Influencer)—Please Arrest Me
Adstars 2020 (Silver: Branded Viral Videos)—Please Arrest Me
Adstars 2020 (Silver: PSA Human Rights)—Please Arrest Me
Adstars 2020 (Silver: Diverse Insights)—Please Arrest Me
Adstars 2020 (Silver: Film Non Profit)—Please Arrest Me
Adstars 2020 (Bronze: Film Craft)—Please Arrest Me
Adstars 2020 (Bronze: PSA Gender Equality)—Please Arrest Me
Adstars 2020 (Silver: Film Craft)—Homeless ASMR; The relaxing round of rain
Adstars 2020 (Bronze: Film Non Profit)—Homeless ASMR; The relaxing sound of rain
Adstars 2020 (Bronze: Diverse Insights)—Homeless ASMR
Adstars 2020 (Bronze: Human Rights)—Homeless ASMR; The relaxing sound of rain
Adstars 2020 (Bronze: Human Rights)—Homeless ASMR
Adstars 2020 (Crystal: Direct)—Homeless ASMR
Adstars 2020 (Crystal: Film)—Homeless ASMR; The crunching sound of a plastic bag
Festival of Media 2020 APAC (Bronze: Best Event/Experiential) —
Swing For Power
Marketing Loyalty & Engagement Awards 2019 (Gold: Best Use Of CSR)
Swing For Power
Marketing Loyalty & Engagement Awards 2019 (Gold: Best Use Of Integrated Media) — Swing For Power
Effie SG 2019 (Silver: David vs Goliath) — KFC Singapore, Brand Turnaround
Effie SG 2019 (Silver: Renaissance) — KFC Singapore, Brand Turnaround
Effie SG 2019 (Silver: Fast Food, Casual Dining & Restaurants) — KFC Singapore, Brand Turnaround
Gong 2019 (Finalist: Brand Experience & Activation Gongs) — Swing For Power
Effie APAC 2019 (Shortlist: Brand Turnaround) — KFC Singapore
Effie APAC 2018 (Gold: Brand Revitalisation) — Electrolux Fashioncare

Young Spikes 2018 (Finalist: Design Competition) — Refound Singapore
Effie SG 2018 (Bronze: Fast Food, Casual Dining & Restaurants) — KFC Singapore, Sorry Not Sorry
Markies Awards 2018 (Bronze: Best Use Of Content) — Land Transport Authority, Downtown Line 3
Singapore Media Awards 2018 (Gold: Best Social Media Campaign)
— KFC Singapore Hot Devil Drumlets, The Biggest Little Comeback

PR Awards 2018 (Silver: Best Digital Communication Strategy) — Land Transport Authority, Downtown Line 3


Experience

BBH Asia Pacific (Singapore) / Copywriter
April 2021 to Present
Accounts: Riot Games (Global & Regional)
- As a kid I sunk hundreds of hours into my playstation, gameboy and pc. My parents will be proud that it wasn’t all for nought!

Ogilvy Singapore / Copywriter

Jan 2017 to April 2021
Accounts: Vaseline APAC, Facebook Business Global, Japan Airlines, HSBC, Changi Airport Group, MCCY, Hilton APAC, KFC SG, Huawei, Martell, Electrolux APAC, Chelsea F.C. APAC, Pond’s APAC
- One of 9 Young Turks, the junior management board in Ogilvy Singapore.
- Spearheaded the launch of @ogilvysg on Instagram and manages it.
- One of 13 selected in the agency to complete Ogilvy Masterclass Training Programme 2018, an exclusive global initiative to groom young talents.

The Idea Lab / Junior Copywriter
Nov 2015 to Jan 2017
Accounts handled: Facebook, DBS/POSB, Health Promotion Board, Burger King, Resorts World Sentosa, Swissbake, Garuda Indonesia, Renesas, Marina Bay Link Mall

DesignTAXI / Editorial Writer
Jul 2015 to Oct 2015