Hi, I’m Winona.

I’m a copywriter currently based in Singapore.

I’m an integrated creative with 5 years of experience on local, regional, and global accounts with have a strong background in social/digital.

I look towards a digital-first future and yet, am inspired by ancient history — platforms change, trends fade, but human truths & insights will remain the same. 

#22 Singapore’s hottest creatives 2020
Top 10 APAC Young Spikes 2018

︎︎︎Back to the work
︎ winonawee@gmail.com



Awards
Starting with the most recent, of course.

One Screen 2020 (Gold: Best Documentary)—Please Arrest Me
One Show 2020 (Silver: Social Media)—Please Arrest Me
One Show 2020 (Bronze: Film)—Please Arrest Me
One Show 2020 (Merit: Branded Entertainment)—Please Arrest Me
One Show 2020 (Merit: Interactive & Online)—Please Arrest Me
One Show 2020 (Merit: PR)—Please Arrest Me
One Show 2020 (Merit: Social Media)—Please Arrest Me
D&AD 2020 (Wood Pencil: Entertainment)—Please Arrest Me
Adstars 2020 (Gold: Social & Influencer)—Please Arrest Me
Adstars 2020 (Silver: Branded Viral Videos)—Please Arrest Me
Adstars 2020 (Silver: PSA Human Rights)—Please Arrest Me
Adstars 2020 (Silver: Diverse Insights)—Please Arrest Me
Adstars 2020 (Silver: Film Non Profit)—Please Arrest Me
Adstars 2020 (Bronze: Film Craft)—Please Arrest Me
Adstars 2020 (Bronze: PSA Gender Equality)—Please Arrest Me
Adstars 2020 (Silver: Film Craft)—Homeless ASMR; The relaxing round of rain
Adstars 2020 (Bronze: Film Non Profit)—Homeless ASMR; The relaxing sound of rain
Adstars 2020 (Bronze: Diverse Insights)—Homeless ASMR
Adstars 2020 (Bronze: Human Rights)—Homeless ASMR; The relaxing sound of rain
Adstars 2020 (Bronze: Human Rights)—Homeless ASMR
Adstars 2020 (Crystal: Direct)—Homeless ASMR
Adstars 2020 (Crystal: Film)—Homeless ASMR; The crunching sound of a plastic bag
Festival of Media 2020 APAC (Bronze: Best Event/Experiential) —
Swing For Power
Marketing Loyalty & Engagement Awards 2019 (Gold: Best Use Of CSR)
Swing For Power
Marketing Loyalty & Engagement Awards 2019 (Gold: Best Use Of Integrated Media) — Swing For Power
Effie SG 2019 (Silver: David vs Goliath) — KFC Singapore, Brand Turnaround
Effie SG 2019 (Silver: Renaissance) — KFC Singapore, Brand Turnaround
Effie SG 2019 (Silver: Fast Food, Casual Dining & Restaurants) — KFC Singapore, Brand Turnaround
Gong 2019 (Finalist: Brand Experience & Activation Gongs) — Swing For Power
Effie APAC 2019 (Shortlist: Brand Turnaround) — KFC Singapore
Effie APAC 2018 (Gold: Brand Revitalisation) — Electrolux Fashioncare

Young Spikes 2018 (Finalist: Design Competition) — Refound Singapore
Effie SG 2018 (Bronze: Fast Food, Casual Dining & Restaurants) — KFC Singapore, Sorry Not Sorry
Markies Awards 2018 (Bronze: Best Use Of Content) — Land Transport Authority, Downtown Line 3
Singapore Media Awards 2018 (Gold: Best Social Media Campaign)
— KFC Singapore Hot Devil Drumlets, The Biggest Little Comeback

PR Awards 2018 (Silver: Best Digital Communication Strategy) — Land Transport Authority, Downtown Line 3


Experience

Ogilvy Singapore / Copywriter
Jan 2016 to Present
Accounts: Vaseline APAC, Facebook Business Global, Japan Airlines, HSBC, Changi Airport Group, MCCY, Hilton APAC, KFC SG, Huawei, Martell, Electrolux APAC, Chelsea F.C. APAC, Pond’s APAC
- One of 9 Young Turks, the junior management board in Ogilvy Singapore.
- Spearheaded the launch of @ogilvysg on Instagram and manages it.
- One of 13 selected in the agency to complete Ogilvy Masterclass Training Programme 2018, an exclusive global initiative to groom young talents.

The Idea Lab / Junior Copywriter
Nov 2015 to Jan 2016
Accounts handled: Facebook, DBS/POSB, Health Promotion Board, Burger King, Resorts World Sentosa, Swissbake, Garuda Indonesia, Renesas, Marina Bay Link Mall

DesignTAXI / Editorial Writer
Jul 2015 to Oct 2015