CHANGE THE SCORE

Client: Sporting Bengal United F.C.
Agency: W+K London

In the UK, only 0.6% of male professional footballers are South Asian. That’s 1 in 168. So we created a launch campaign visualising the underrepresentation in a big way. The campaign was shot around historically South Asian neighbourhoods in East London, involving business owners, residents, and a diverse crew.

For 30 years, Sporting Bengal United FC has been working to provide access for South Asian footballers. Support Sporting Bengal at www.sportingfoundation.com