For a brand claiming to protect clothes from fading, Electrolux, a washing machine brand faced the threat of fading away from consumers’ minds across key markets in the region.

So we took a bold stand. While any brand can wash clothes, only Electrolux can be trusted with fashion.

Electrolux Fashion Care

Effie APAC 2018
Gold — Brand Revitalisation

Client: Electrolux S.E.A.
Agency: Ogilvy Singapore
ECD: Mark Brown
Copywriters: Satyen Rao, Winona Wee
Art Directors: Dee Reyes, Melissa Ho