FORD
PASSENGER
PRINCESS
Client: Ford UK
Agency: W+K London
Creative Directors: David Colman, Alex Sattlecker
Senior Creatives: Winona Wee & André Mezzomo
Senior Designer: Lilia Quinad
Junior Copywriter: Sibusisiwe Thelma Khupe
Content Creator: Khush Savjani
Head of Bodega: Gabriel Marchi
Producers: Dom Felton, Aran Patterson, Lizzie Griffin, Mich Bradfield
Account Handling: Alice Shaw, Siham Zerkak & Jide Olaofe
Comms: Cristelle Fornesi
PR: Danny Hernandez
The Ford Mustang Mach-E is the only car in the UK with a hands-free assisted driving mode.
But... how do you communicate that to the internet?!
We hijacked a term that the girlies were already familiar with: Passenger Princess #IYKYK ✨ Introducing The Ford Passenger Princesses Collection: A series of accessories designed to help your hands look iconic while the car drives itself 💅
We partnered with Jacob Torres of Sketchy Visuals to create these sleek, 3D visuals teasing the actual drop. Then, we got soft babe & queen of all things pink Nella Rose to review our Passenger Princess kit while in hands-free mode. Soon, more fashion influencers & the media started requesting for more kits.. although this was meant to only be a UK campaign, we received kit requests from all around the world, and even LinkedIn thoughtpieces about our work!
We hijacked a term that the girlies were already familiar with: Passenger Princess #IYKYK ✨ Introducing The Ford Passenger Princesses Collection: A series of accessories designed to help your hands look iconic while the car drives itself 💅
We partnered with Jacob Torres of Sketchy Visuals to create these sleek, 3D visuals teasing the actual drop. Then, we got soft babe & queen of all things pink Nella Rose to review our Passenger Princess kit while in hands-free mode. Soon, more fashion influencers & the media started requesting for more kits.. although this was meant to only be a UK campaign, we received kit requests from all around the world, and even LinkedIn thoughtpieces about our work!
