FOOD INFLUENCERS TASTING DOG FOOD

Client: Furry’s Kitchen | Agency: Ogilvy Singapore
CCO: Nicolas Courant
Creative Director: Gui Camargos
ACD: Aritra Dutta | Jonathan Ollivier | Alessandro Agnellini
Copywriter: Winona Wee 
Art Director: Benjamin Tan | Qian Hui Tan

Awards
LIA Awards   Bronze             Branded Entertainment
One Show     Bronze             Social Media
Cannes         Shortlist           Brand Experience & Activation
Cannes         Shortlist           Brand Experience & Activation
Effies SG      Gold                  David vs Goliath
Effies SG      Silver                Pet Care

Effies SG      Bronze             Branded Content

To prove the quality of Furry’s Kitchen fresh dog food, we partnered with a celebrated chef to invite the harshest critics, Singapore’s top food influencers, for a restaurant tasting. They didn't know it was dog food. They loved it, even praised us online. We revealed our stunt online, garnering local and international media attention. This led to 746% more online followers and 19.3% increase in sales, showing that if our dog food is good enough for top food influencers, it's definitely good for your dog.

Media Mentions
Straits Times
CNA938
Bandt
Campaign Asia
Adobo
Campaign Brief Asia