With so many spicy food offerings, Singaporeans were starting to see through the cliches. So when KFC decided to bring back the Hot Devil Drumlets back after a 3-year hiatus, we needed a big idea for the little product.

We took to social media and listened to what folks were saying about spicy food and that’s where we found Farhan, who tweeted for years about the Hot Devil Drumlets.

We thought: What if a die-hard fan brought back the Hot Devil Drumlets?

KFC The Biggest Little Comeback


Singapore Media Awards 2018
Best Social Media Campaign

Client: KFC Singapore     |   Agency: Ogilvy Singapore
Creative Director: Shawnn Lai
Assoc Creative Director: Pedro Pedreira
Copywriter: Winona Wee | Art Director: Melissa Ho, Tang Chook Yean