Kim Jong Un & Donald Trump were coming down to Singapore for a monumental summit that might bring us one step closer to world peace.

We wanted KFC to be a brand that “does” instead of “says”, so we created the #FourPeace Meal — a four piece meal, for peace, and issued an invitation to the world leaders.

KFC #FourPeace

760k+ organic impressions in 3 days
with mentions from news medias, White House correspondents, and even Ho Ching, the Singapore Prime Minister’s wife.

Client: KFC SG
Agency: Ogilvy Singapore
Creative Director: Shawnn Lai
Associate Creative Director: Pedro Pedreira
Copywriter: Winona Wee
Art Director: Melissa Ho
Digital Specialist: Uli Chan