Kim Jong Un & Donald Trump were coming down to Singapore for a monumental summit that might bring us one step closer to world peace.

We wanted KFC to be a brand that “does” instead of “says”, so we created the #FourPeace Meal — a four piece meal, for peace, and issued an invitation to the world leaders to have the meal at the KFC outlet closest to their peace talks.

The posts blew up with 0 media spend - reaching international media and being covered even by White House correspondents.

KFC #FourPeace

760k+ organic impressions in 3 days
with mentions from news medias, White House correspondents, and even Ho Ching, the Singapore Prime Minister’s wife.

Client: KFC SG
Agency: Ogilvy Singapore
Creative Director: Shawnn Lai
Associate Creative Director: Pedro Pedreira
Copywriter: Winona Wee
Art Director: Melissa Ho
Digital Specialist: Uli Chan