Client: Riot Games APAC / Valorant | Agency: BBH Singapore
CCO: Sascha Kuntze
Group Creative Director: Xander Lee
Copywriter: Winona Wee | Luke Somasundram
Art Director: Amos Mak
EXPLAINING VALORANT’S MOST CREATIVE PLAYS IN THE MOST HYPERLOCAL WAYS
VALORANT ads are packed with the coolest plays. But cool plays are doubled-edge swords. They’re cool, but also intimidating when you don’t understand them.
We wanted to show gamers in Thailand, Philippines and Indonesia that every character in VALORANT has unique abilities that could be used creatively.
So we reimagined a traditional gameplay explainer with hyperlocal scenarios tailored to each market.