PLEASE ARREST ME


Client: RIT Foundation | Agency: Ogilvy Singapore
CCO: Nicolas Courant, Melvyn Lim
Creative Director: Gui Camargos
ACD: Aritra Dutta | Jonathan Ollivier | Alessandro Agnellini
Copywriter: Winona Wee | Amanda Devarajan
Art Director: Kevin Wijaya

Awards
One Screen   Gold                 Best Documentary
One Show     Silver               Social Media
One Show     Bronze             Film
One Show     Merit                Branded Entertainment
One Show     Merit                Interactive & Online
One Show     Merit                PR
One Show     Shortlist          Direct Marketing
One Show     Shortlist          PR
One Show     Merit                Social Media
D&AD            Wood Pencil    Entertainment
D&AD            Shortlist          Impact
D&AD            Shortlist          PR
D&AD            Shortlist          PR
Adstars        Gold                Social & Influencer
Adstars        Silver              Branded Viral Videos
Adstars        Silver              PSA (Human Rights)
Adstars        Silver              Diverse Insights
Adstars        Silver              Film (Non-Profit)
Adstars        Bronze             Direct
Adstars        Bronze             Film (Craft)
Adstars        Bronze            PSA (Gender Equality)
In India, rape inside a marriage is not a crime.

To fight the law, RIT Foundation needed to raise awareness. So we got an activist to turn himself in to the police, pretending he raped his wife. Within minutes, he was freed. We captured the whole process — from him interviewing lawyers & victims, to him going into the police station with hidden cameras & being told that raping your wife is not a crime.

The film was launched to fierce reactions from both camps. Thousands of conservatives reported and took down our content 4 times. But censorship didn’t shut the debate. Indian feminist influencers, activists and even #MeToo advocate and actress Saloni Chopra pushed back by sharing our content & encouraging their followers to do the same.