Women go to great lengths to not be caught off guard without their makeup because they fear how others would react to their bare, dull faces. To dramatise this, we created a digital video which allowed users to choose between different humorous choices.
Then, we revealed that there is a better choice because with Pond’s Vitamin Micellar you can lose the makeup, not the glow.
Our 60” interactive film reached 6,321,846 viewers, proving longform isn’t dead.
Then, we revealed that there is a better choice because with Pond’s Vitamin Micellar you can lose the makeup, not the glow.
Our 60” interactive film reached 6,321,846 viewers, proving longform isn’t dead.
POND’S VITAMIN MICELLAR
Client: Unilever Pond’s (Indonesia, Thailand, India)
Agency: Ogilvy Singapore
CCO: Nicolas Courant
Copywriter: Winona Wee
Art Director: Dee Reyes, Ria Ocampo