Client: CI International | Young Spikes Integrated Brief 2020/2021
Copywriter: Winona Wee | Art Director: Melissa Ho

Lmao we didn’t get shortlisted for this and might’ve went a teensy bit off-brief, but we loved the idea so here it is.

The brief was to get C-suites in Singapore & Hong Kong to support CI International’s sustainable seafood programme by showing them that together, we can keep our favourite seafood dishes on our plate for many years to come. (...might have missed that part. but isn’t gaming a way more fun entry point?! or are we just rebels that love challenging briefs?)