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RUINATION:
THE END BEGINS
Client: Riot Games: League of Legends & Wild Rift
Agency: BBH Singapore
CCO: Sascha Kuntze
Group Creative Director: Xander Lee
Copywriter: Winona Wee | Luke Somasundram
Art Director: Nico Tangara
Director: Brendan Savage
Production: New Holland Creative
Sound: Massive Music
League of Legends’ annual summer event is the highlight of every LoL Gamer’s calendar. In 2021, League’s title event was called Ruination: an epic world-building event which involved the triumph of good over evil while introducing new champions to the game.
To immerse casual gamers into the lore of League of Legends, we created a 180 video which recounted the tales of the black mist. Players could explore the campaign at their own pace, and meet the game’s new champion: Viego, the Ruined King.
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![](https://freight.cargo.site/t/original/i/5b55786a60de867c3b5141abf076b3a4a1175e2398482ed4291bc99606140799/ruination1.jpeg)
![](https://freight.cargo.site/t/original/i/d69dd420c599e2bcc5fcc5e19b82e98de18e15bcd46a8b9a68390842e5b4832c/ruination2.jpeg)
![](https://freight.cargo.site/t/original/i/7e155e14f8bcf2be67078a2860b880223bfc6be8c00eb7e1a075e4a65a3ba882/ruination4.jpeg)