THE END BEGINS
Client: Riot Games: League of Legends & Wild Rift
Agency: BBH Singapore
CCO: Sascha Kuntze
Group Creative Director: Xander Lee
Copywriter: Winona Wee | Luke Somasundram
Art Director: Nico Tangara
Director: Brendan Savage
Production: New Holland Creative
Sound: Massive Music
League of Legends’ annual summer event is the highlight of every LoL Gamer’s calendar. In 2021, League’s title event was called Ruination: an epic world-building event which involved the triumph of good over evil while introducing new champions to the game.
To immerse casual gamers into the lore of League of Legends, we created a 180 video which recounted the tales of the black mist. Players could explore the campaign at their own pace, and meet the game’s new champion: Viego, the Ruined King.