Next year will mark 200 years since Raffles landed in Singapore, and the government plans on celebrating it.
But colonialism is part of our history, not our culture.
Even though he spent less than a year in Singapore, he’s recognised as our founder. This Bicentennial, we want to challenge millennials to replace Raffles with the true founders of Singapore.
The idea & our boards were publicised in trade media and 6 months later our concept was created for real by the government – except... they didn’t involve us. 🤡 🤡 🤡 🤡
But colonialism is part of our history, not our culture.
Even though he spent less than a year in Singapore, he’s recognised as our founder. This Bicentennial, we want to challenge millennials to replace Raffles with the true founders of Singapore.
The idea & our boards were publicised in trade media and 6 months later our concept was created for real by the government – except... they didn’t involve us. 🤡 🤡 🤡 🤡
Refound Singapore
Young Spikes Design Competition 2018
Finalist (Top 10 in APAC)
Agency: Ogilvy Singapore
Copywriter: Winona Wee
Art Director: Melissa Ho
Media Mentions: Campaign Brief Asia, Adobo Magazine
