UNWISE VS WISE
Client: Wise Agency: Ace Of Hearts
To promote Wise as the better alternative, we created 4 fake Unwise banks. Each Unwise bank parodied traditional banks and turned industry norms into the blunt truth. Then, we invested in side-by-side placements across tube car panels, digital screens, and cross-tracks across London to make our comparison clear. Londoners took pictures of our ads and shared their thoughts on Threads, Linkedin, Instagram and Reddit – turning our OOH campaign into a larger conversation about the banking industry on social.
We didn’t just get people talking. We got them choosing too. Consideration jumped 11 points, more than any other brand in the category. Preference rose 13 points. Usage intent soared 75%, and positive engagement reached 79% – surpassing financial services benchmarks by 22%. Plus, we did it all with the lowest category spend.
We didn’t just get people talking. We got them choosing too. Consideration jumped 11 points, more than any other brand in the category. Preference rose 13 points. Usage intent soared 75%, and positive engagement reached 79% – surpassing financial services benchmarks by 22%. Plus, we did it all with the lowest category spend.
