Client: VALORANT | Agency: BBH Singapore
CCO: Sascha Kuntze
Creative Director: Xander Lee
Copywriter: Winona Wee | Luke Somasundram
Art Director: Amos Mak | Nico Tangara

In just a year, VALORANT redefined the first-person shooter genre and became one of the most popular competitive games in South East Asia. To celebrate VALORANT’s first anniversary, we threw an epic birthday party for over 200,000 fans across Southeast Asia.

We turned a VALORANT game mode called Spike Rush into an interactive online experience where fans had to defend a real-life Spike and win exclusive birthday swag while they were at it.

Every birthday needs cake, so we worked with a cake design studio to bake our Spike Cake using ingredients native to Southeast Asia such as pandan, gula melaka and coconut. 

To make the experience as engaging as possible, we created custom animations for the 3D bots with over 40 unique permutations. In total, we had over 300 animated bots appearing over a 7 minute experience.


As part of the celebrations, we also featured community artists and worked with them to create exclusive birthday merch which we gave away as prizes to the community.